In the first quarter of the fiscal year, Apple reported a 4% increase in sales. However, iPhone sales were below expectations according to various analysts.
According to the main operational director of Apple, he is impressed by the continuing demand for the company's products, especially for the iPhone 12 model. “We maintain a certain dynamic in such strategically important areas like services, platforms, and products,” he said.
Nevertheless, despite the overall growth in sales, iPhone sales in this quarter were lower than market forecasts which raised certain concerns among investors. “It hasn't all been smooth with iPhone sales as we had hoped. The results came in below expectations,” explained the financial director of the company.
Despite this, Apple confirmed its previously disclosed plans for the next quarter and expressed optimism regarding future results, pointing to the growing popularity of other products and services of the company.
