The company-developer of the social network Snapchat, Snap Inc., has announced a net profit of 9 million dollars for the fourth quarter of 2024. This is a rare case for a popular network, which previously had not demonstrated long-term financial success.
This financial result has been a positive exception to the general trend of Snapchat's decline, which has put significant pressure on the company in the social networking market.
Analysts indicate successful implementation of new monetization strategies, such as the introduction of ads with augmented reality (AR) support and the development of a platform for paid content services in Snapchat, as key factors contributing to increased profitability.
"This quarterly report demonstrates important steps we are taking on the path to sustainable growth and creating value for our shareholders," noted one of the representatives of Snap Inc.
