The media portal Axios reported on Friday that interested parties are allegedly planning to acquire the popular short video application. According to Axios, the deal may be valued at several billion dollars.
It is expected that the application will be considered a potential alternative for users in the search for a new content format. However, representatives of the company did not comment on the possible acquisition.
However, as Axios notes, one of the parties did not confirm the information about the possible deal, and the previous acquisition of the application may influence the dynamics of the social media market.
This statement reflects the growing interest in the development of the short video format sector, which is becoming increasingly attractive to investors and companies looking to strengthen their positions in this market segment.
