Amazon has introduced a long-awaited update for its digital assistant Alexa, called 'Alexa Plus', powered by artificial intelligence. This update makes Alexa and other voice assistants obsolete, prompting Amazon to consider restructuring and rapid improvements.
This was stated by Pano Panay, head of the company’s consumer electronics division. Amazon has faced increasing pressure to update Alexa following the release in late 2022 of ChatGPT, the chatbot from OpenAI, which has amazed users with its ability to perform complex tasks such as story writing and programming.
"The cost of subscription," said Jitesh Ubrani, director of research at IDC. "The cost of Alexa subscription..."
