A recent study conducted by the University of Washington in the USA highlighted the importance of a key aspect in sales. Specialists found that the interaction between sellers and clients has a critical significance for a successful deal. "Our work shows that the ability to establish trusting relationships increases the likelihood of the client purchasing the product," noted the lead researcher. These findings underscore the need for the development of communication skills among specialists in the sales field, which may lead to increased sales volume and strengthened client base.
