Among the specialists consulted are leading experts in neuroscience, sociology, business, education, and technology, whose perspectives help understand what changed and what remains after the global upheaval. Sergio Roitberg is the founder, president, and CEO of the communications consultancy Newlink, based in Miami. Through interviews with over a hundred experts and leaders in various disciplines, the author proposes a reflection on the 'before and after' of one of the most disruptive phenomena in recent history. Roitberg argues that the global lockdown marked 'the starting point of the fastest and most massive sociocultural transformation of our time,' a true reset that forever altered daily life. 'We understood that communication had to be emotional, authentic, and deep, because no one saves themselves alone,' states Roitberg, who suggests viewing technology not as an end in itself, but as a tool at the service of a common purpose. The work covers topics such as resilience, mental health, digital education, and the impact of artificial intelligence in the post-pandemic era. With this new publication, he deepens his gaze on the cultural revolution that he assures 'has barely begun.' For two decades, he has given conferences on innovation, technology, and business strategies. According to the author, that shock demonstrated that 'nothing was written in stone' and introduced us to an era of uncertainty and constant adaptation. The book, published by Conecta, analyzes how the health crisis spurred new ways of studying, working, consuming, and communicating. Argentine journalist and consultant Sergio Roitberg, author of 'Expuestos', presents 'Somos otros' in which he examines how the Covid-19 pandemic transformed the way we work, relate to one another, and conceive of time. He was previously a journalist at Canal 13, Canal 11, Canal 9, CNN, and CBS Telenoticias, and won two Emmy awards.
