The National Retail Federation expects the five-day period between Thanksgiving and so-called Cyber Monday to see the highest turnout ever, with 186.9 million people shopping, compared to 183.4 million last year. However, sales growth is expected to slow in the last two months of the year, a crucial period for retailers. Kate Sanner, a New York resident who runs an e-commerce platform, stated that an unprecedented number of Americans are expected to flock to stores on Black Friday, but they are likely to limit their spending due to the limited discounts and offers provided by retailers affected by tariffs.
