Economy Country 2025-11-25T19:34:11+00:00

Apple Shifts Strategy to Focus on OS Quality

Apple plans to focus on improving OS performance and quality in future updates, prioritizing bug fixes over new features and preparing to launch AI tools.


Apple Shifts Strategy to Focus on OS Quality

Media reports reveal that Apple is set to change its strategy in upcoming updates, focusing on the quality of its operating systems rather than new features. This comes after the company launched its new interface, codenamed "Liquid Glass".According to a report by Bloomberg, Apple will announce improvements to its system's performance and bug fixes at its next developers' conference in the middle of next year, instead of launching new features.The company's software engineering teams are reportedly looking for any redundant elements or bugs in the system, aiming to enhance overall performance and software quality.Furthermore, the company plans to launch several artificial intelligence tools to ensure it keeps pace with developments in this field.Two key features are anticipated: an intelligent health agent within the Health service and an AI-powered web search feature.These features are expected to follow the release of an AI-enhanced Siri in update 26.4, slated for early next year.The report also highlights three other areas set for development in Apple's version 27 system: improving the user experience in the enterprise sector, refining some design elements of the new "Liquid Glass" interface, and introducing features specifically designed for emerging markets. This is particularly relevant given reports of Apple's plans to launch various affordable devices in early 2026.