This creative spirit is the starting point of the TikTok Creators Program for Latin America. It is the essence of TikTok as a space for discovery, learning, and community that evolves with every new creator. The TikTok Creators Program is much more than exclusive benefits: it is a bet on giving voice to the authenticity of Latin America and projecting the region as a global hub of cultural and digital innovation.
Opportunities with brands and TikTok
Collaborations are tailored to the style of each creator, generating projects that amplify their reach and consolidate their authenticity. Núñez lists the 5 reasons why the TikTok Creators Program for Latin America is a true game-changer for Latin American creators:
- Additionally, they have tools that support their creative process, such as TikTok Studio, which centralizes management, editing, and metrics; and CapCut, the editing app that has become an indispensable ally for professional creators. 67% of users say that TikTok helps them discover new product and brand ideas, making this space a natural meeting point between talent and the market.
This is no coincidence: 60% of users say they feel a sense of community within TikTok. One of them is TikTok, which has consolidated itself as the stage where authentic stories find a global echo. These educational spaces confirm that the future of entertainment is on TikTok, and that those who bet on quality have a more solid path to visibility.
«The talent that exists in Latin America is as diverse as it is authentic, and TikTok understands it better than anyone,» says Judith Gómez Machado, Head of Creator Strategic Partnerships for Latin America at TikTok. In this sense, she comments that each creator on TikTok «is writing a new form of language: a mixture of emotion, culture, and technology that unites people beyond language».
«This is the clearest reminder that the future of entertainment is on TikTok,» she adds. And that is the clearest reminder that when creators grow with purpose and real tools, an entire culture finds its place in the global conversation. «From Latin America, that creative energy not only represents the region, but inspires the world to look with new eyes at what we are capable of telling».
Education and Support
Participants receive personalized attention that allows them to focus on what's important: creating and connecting. Specialized workshops in storytelling, metrics, editing, diversity, and creative well-being offer what every generation seeks: practical training that elevates quality and legitimizes talent. Technical support has never been simpler.
Events and Networking
The program connects creators with in-person and virtual experiences where they share, inspire, and build real networks. That power of reach, education, and inspiration drives an initiative that selects an exclusive group of talents and accompanies them on a journey of training, community, and unique opportunities.
Direct access to the TikTok LATAM team n Selected creators have a direct line to the regional team, which allows them to receive strategic information, updates, and first-hand feedback to take their content to the next level. With this initiative, the selected creators gain access to scenarios that consolidate their professionalization and project them as cultural referents,» ensures, for his part, Eduardo Núñez, Influencer Marketing Director of another, the official agency of the program in LATAM. «The future of entertainment is on TikTok, and being part of this program means being part of the global conversation that defines how inspiration, learning, and community are created in the full digital era,» he adds, via e-mail. Because when creators grow with purpose and real tools, an entire culture finds its place in the global conversation. Every minute, more than 66,000 TikToks are created, and 78% of users say they have learned something new thanks to the platform. And the difference is clear: creators who produce high-quality content have up to 40 times more follower growth, 67% more watch time, and 36% more visibility in searches than the rest. Creativity does not live in solitude: it multiplies in community.
