Samsung's vision of AI—as a reliable companion in everyday life—offers much to look forward to in the coming years. Under the slogan "Your Companion for an AI Life," Samsung Electronics kicked off The First Look 2026 in Las Vegas. With Vision AI, users interact completely hands-free to query data or recipes, while innovations like the Transparent Micro LED and the Music Studio series transform audio and video into a floating, futuristic aesthetic experience. The vision of a chore-free home becomes a reality in the "Home Companion" zone. The exhibition features an evolved AI that ceases to be a tool to become an essential ally that enhances well-being, security, and convenience at every moment of the day, guiding visitors through unique immersive experiences. The AI Gallery zone: demonstrates that technology is the new canvas for the home. This system not only optimizes rest and cognitive health but also uses predictive analysis through Samsung Health to detect chronic conditions and protect the entire family, including pets with the specialized Pet Care system. As a standalone exhibition, The First Look 2026 presented a wider and more advanced range of AI-powered products and experiences than ever before. Full connectivity between the Bespoke AI Family Hub refrigerator, the Laundry Combo, and the Bespoke AI Jet Combo Bot vacuum cleaner allows for autonomous management of food and cleaning via smart cameras and voice recognition, returning valuable time to the user. "Care Companion" zone: a safer and healthier daily life. As the brain of the ecosystem, the new Galaxy Z TriFold commands the "Care Companion" zone. By integrating masterpieces like Vincent van Gogh's "The Starry Night over the Rhône" and pieces from the Lee Kun-Hee Collection via the Samsung Art Store, the brand enables AI to beautify spaces, seamlessly blending classic Eastern and Western art with digital avant-garde. In the "Entertainment Companion" zone, the 130" Micro RGB TV (winner of Best of Innovation) leads the experience.
