During the session titled "Selling the Caribbean Smarter," Wiltord highlighted that resilience and a shared future are the pillars that have kept the region one of the top three destinations for American travelers for over two decades.
Diversity and Historical Heritage Wiltord presented Martinique as a "treasure of the French Caribbean," emphasizing its air connectivity with direct flights from Miami and its natural wealth, including the Mount Pelée volcanoes, declared a UNESCO World Heritage Site.
Muriel Wiltord promotes Caribbean unity at the New York Travel Show Experts from Jamaica, The Bahamas, and Saint Kitts joined the call for Caribbean unity to dispel perceptions of cost and distance among travel advisors. For industry professionals, the conclusion was clear: the region's greatest strength in the face of climate change and current travel patterns is its ability to act collectively and resiliently.
A Message of Collective Resilience The most significant moment of the day was the call for collaboration among the islands. Special attention was given to Saint-Pierre, known as the "Pompeii of the Caribbean," which in 2026 will commemorate the 250th anniversary of its strategic role in the American War of Independence. The presentation did not focus solely on individual attractions but integrated the experiences of Jamaica, The Bahamas, and Saint Kitts. This vision positions the Caribbean not as a set of rival destinations, but as a family that thrives thanks to its shared history and culture. The session concluded with recognition for the role of the Caribbean Tourism Organization (CTO) in fostering solidarity. Wiltord emphasized that Caribbean unity lies in its diversity: "Each destination has its own personality... reggae is not zouk, but we all have to dance!"
