The Coca-Cola Corporation's earnings forecast for the third quarter of the current year has been raised. The company's price increases offset a decline in sales volumes. In its statement, the company noted that the price growth allowed for an increase in revenue against a backdrop of declining sales volumes. "We are observing positive dynamics in our business, despite the challenges we are facing due to the pandemic and changes in consumer preferences," emphasized a Coca-Cola representative. Thus, the company continues to successfully adapt to the current market situation, employing various strategies, including increasing prices on its products. It is worth noting that Coca-Cola remains one of the leading companies in the non-alcoholic beverages segment, and its financial indicators continue to attract investors and shareholders.
