The fashion house Levi's has launched its new collection called Pool Hall, which aims to honor its legacy while innovating in the fashion world. The brand invites its followers to customize their garments and express their unique style, and also presents additional content on its digital platforms with global collaborators.
Denim is one of the classic elements that the brand wants to celebrate in this new collection, highlighting the duality of grace and power it represents. The firm has built upon its rich history in denim, adapting it to new cultural moments and demonstrating that reinvention is part of its essence, according to Kenny Mitchell, global marketing director of Levi's.
Denim fabric has been popular since its appearance in the 19th century, thanks to its durability and versatility. Currently, over 200 years after its market arrival, denim remains a favorite in the fashion world. To celebrate this iconic material, Levi's collaborates with artist Beyoncé in its REIIMAGINE campaign, presenting the second chapter called Pool Hall.
In this new short film for the campaign, Beyoncé showcases an iconic denim-on-denim look, highlighting the timeless versatility of this garment. The collaboration with director Melina Matsoukas aims to evolve and update Levi's classic aesthetic while maintaining its timelessness and distinctive style.
Levi's Pool Hall campaign features Beyoncé challenging expectations while playing pool with Timothy Olyphant, reflecting the brand's constant evolution and its ability to reinvent itself. This collaboration invites users to explore classic garments in a bold and personalized way.
Among the graphics of this new collection, standout pieces include the Ribcage Wide Leg jeans, the Braided Vest, and the Spade Trench, all styled with personalized details that reflect the individuality and reinvention characterizing the initiative. Beyoncé emphasizes the versatility and modernity of denim in this new chapter of the collaboration, demonstrating that this classic fabric can be both sexy and bold.
