Fans expressed their shock at the Nike jerseys for the France, England, Canada, and Uruguay national teams at the summer World Cup. One of them wrote: «When you pay 100 or 135 dollars to buy a national team jersey, you don't expect it to look like the 80s uniform». Fans compared the jersey, which the manufacturer designed using artificial intelligence, to the costumes from the famous American sci-fi series Star Trek, due to a pleat on the shoulders that makes the celebrating player's muscles look puffed up. Nike admitted to having a shoulder bulge and revealed its discussions with the relevant federations to improve the jersey.
