In 1987, U.S. President Donald Trump published the book "The Art of the Deal," in which he reveals his methods of conducting business and achieving financial success.
One of the key ideas that Trump expresses in his book is the importance of creating an impression on the other side that you have alternatives and you are willing to walk away from the deal. This approach helps strengthen your position in negotiations and aids in achieving more favorable terms.
Trump also places great importance on understanding the psychology of cooperation and competition in business. He advises being flexible in negotiations, being able to listen and understand the partner's position, and also striving to find mutually beneficial solutions.
"The Art of the Deal" became a bestseller and sparked immense interest among readers wishing to learn the success secrets from one of the most influential businessmen of his time.
