Google has published its annual "Year in Search 2025" report, detailing the global and Argentine trends that defined the year.
The report showed strong interest in U.S. politics, elite sports, and technological advancements.
According to information obtained by the Argentine News Agency (NA), the most highlighted global searches were centered on three main pillars:
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Trends and Hot Politics Trending Searches: Led by "Gemini" (referring to AI advancements) and the Club World Cup. News: The assassination attempt on Charlie Kirk and the U.S. government shutdown.
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Sports and Iconic Locations Sporting Events: The FIFA Club World Cup, Asia Cup, and ICC Champions Trophy were the most consulted events. Clubs and Athletes: Paris Saint-Germain FC and S.L. Benfica led team searches, while boxer Terence Crawford was the most searched athlete.
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Entertainment and Pop Culture Movies: Searches were dominated by "Anora," "Superman," and "Minecraft Movie." TV Shows: The most searched titles included "Monster: The Ed Gein Story," "Squid Game 3," and "Severance." Music: In the "Song lyrics" category, users massively searched for lyrics by Bad Bunny ("DtMF") and Taylor Swift ("Eldest Daughter").
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People and Culture Searched Figures: Charlie Kirk himself topped the people search charts, and his name also appeared in the "Passings" category, alongside figures like Ozzy Osbourne and Diane Keaton. Cultural Landmarks: Globally, El Ateneo Grand Splendid bookstore in Buenos Aires ranked as one of the most searched bookstores on Google Maps, along with Livraria Lello in Portugal.
Other notable searches: The U.S. elections and the appointment of a new Pope (Leo XIV) were the most searched topics.
