Nike experienced an unexpected surge in sales after photos of Venezuelan President Nicolás Maduro during his arrest by American forces surfaced. The images showed Maduro wearing a Nike Tech Fleece tracksuit. According to media reports, all sizes of this tracksuit sold out in less than 24 hours in stores and on Nike's official website worldwide. The photos, which went viral on social media including U.S. President Donald Trump's Truth Social account, depicted Maduro in handcuffs, wearing a gray Nike tracksuit with headphones and sunglasses covering his eyes. Internet search data showed a sharp increase in searches for the tracksuit after the photos circulated, making it a global trend. Priced at around $140 for the men's gray version, the item became one of Nike's best-sellers, with nearly all stock selling out within minutes. Social media users reacted with irony and interest to the event, with some writing, "Unbelievable warfare marketing." Analysts note that Nike was the biggest beneficiary of Maduro's arrest, while the company recorded record daily sales due to this unexpected phenomenon.
