Far from limiting herself to an executive role, the actress personally starred in a versatile campaign that alternates between classic sensuality and urban comfort. As reported by the Argentine News Agency, the debut collection reflects Sweeney's personal quest to find garments that are functional without sacrificing aesthetics. In the launch images, the actress showcases a range of trends set to define the 2026 season. The collection's key items Sweeney's style proposal is divided into three distinct aesthetics seen in the presentation shoot: Romantic 'Nude': One of the standout looks features the actress in a pale pink silk slip dress with floral lace detailing on the bust and sides, evoking a delicate, vintage aesthetic. Sporty & Boots: Breaking from traditional lingerie, Sweeney proposed a bold combination: sport-cut underwear (with visible elastic and white accents) paired with high brown leather boots. For this reason, the design line prioritizes tailoring: structured but non-rigid bras and panties that don't cling to the skin. The collection hits the market with a wide size range (44 different measurements) and a competitive pricing strategy, keeping most pieces under $100 to democratize access to designer lingerie. A nod to streetwear that brings underwear out onto the streets. Sheer & Black: For the more nocturnal line, the actress wore black lace bras with completely sheer nude-tone midi skirts and patent leather stilettos, playing with textures and layers. Comfy-Boyfriend: Focusing on comfort, another look included high-waist white boxers paired with open, plaid flannel shirts—a relaxed and sexy 'at-home' vibe. Inclusive and accessible design 'The project was born from my personal experience with uncomfortable clothes,' Sweeney had confessed to the specialized press. Los Angeles, Jan 31 (NA) -- Having become one of the most influential style icons of Gen Z, Sydney Sweeney decided to make the definitive leap into the business world with the launch of Syrn, her lingerie brand.
