Sydney Sweeney has taken a new step in her career and surprised her followers with the launch of Syrn, her own lingerie brand. According to Noticias Argentinas news agency, the actress announced the early access to the project through her social media with a brief but effective message: 'Romantic @syrn is almost yours', accompanied by the time when early access is enabled for her fans before the general opening of the online store. Having become one of the great style icons of the new generation, Sweeney is not only behind the brand as a creator, but she also stars in the launch campaign. The debut Syrn collection is organized into different aesthetics that range from romance in nude tones, with silk lace dresses and floral lace, to bolder combinations that mix sporty lingerie with leather boots or black transparencies designed for the night. One of the pillars of the project is inclusive design, as Sweeney herself explained, the brand was born from her personal experience with uncomfortable garments.
