In general, the services department at Apple has become the second largest division after the iPhone division. Recently, the demand for Apple services, such as iCloud, Apple Music, Apple Care, and others, has significantly increased. The company plans to intensify its focus on developing this area to better meet customer needs and improve the quality of the services provided.
One of the strategic steps is the development of new services, as well as improving existing ones. According to company representatives, Apple aims to enable users to access all of Apple's services anywhere and anytime. This will strengthen the brand's position in the services market and enhance the overall impression of working with the company’s products.
"We are seeing growing interest in our services, and we are focused on further developing this direction," said one of the senior executives. Users expect the company to strive for continuous improvement of its services, especially paying attention to issues of security and data confidentiality.
