Jennifer Lopez is back in the headlines due to the publicity generated by the sale of her engagement rings. Although rumors suggested the actress was looking for a way to get rid of her six engagement rings, it has been revealed that she has started a new collaboration with the Turkish jewelry firm Zen Diamond. This partnership coincides with a period of personal changes following her divorce from Ben Affleck in early 2025. The artist will promote engagement rings from the Zen Diamond brand, while among her followers the question grows: will she ever part with the 5.6-million-dollar ring given to her by the actor? The star, who has been married three times and received six engagement rings, is now commercially linked to the sale of pieces that symbolize love and commitment, precisely when her own romantic life has once again become solitary. The obvious irony between her biography and the campaign has elevated media interest around the announcement. According to Page Six, the deal with Zen Diamond could reach 10 million dollars in exchange for her participation in the Christmas campaign. The most expensive ring she has received is from Marc Anthony, valued at 6.5 million dollars, with blue diamonds and silver details, given in 2004. Close to the negotiations point out that Lopez had managed to close campaigns of 20, 30, and even 50 million dollars at other stages of her career. After her split with Ben Affleck, Lopez has focused on reactivating tours, audiovisual projects, and new commercial alliances, including that with Zen Diamond, which consolidates her profile as a global luxury figure. A source cited by the American press states that the singer's goal is not the money, but to remain relevant. Speaking of the costs of her rings, she has several. The figure is high, but sources cited by the medium recall that in the past the artist has secured even more lucrative advertising agreements. The second most expensive ring was the first one given to her by Ben Affleck in 2002: a 6-carat pink diamond with white trapezoid-cut diamonds, valued at 2.6 million dollars. Then came Alex Rodriguez's ring in 2019: a 15-carat emerald-cut diamond on platinum, estimated at 2 million. Additionally, one cannot forget the rings she received from Ojani Noa and Cris Judd, valued at around 130,000 and 200,000 dollars, respectively. From that perspective, the new agreement is considered more modest, although it still places her in the elite of highest-paid celebrities for sponsorships. This collaboration with the jewelry house coincides with a key moment in her personal life.
