Puerto Rican artist Bad Bunny, who headlined the Super Bowl halftime show, saw a significant surge in his streaming numbers. In the United States, his Spotify streams increased by 470%, while globally they grew by 210%. Fans reacted immediately, turning to Spotify in real-time to interact with his music during and right after the performance. His surprise guests also saw a rise, with Ricky Martin's streams increasing by 145% in the U.S. Bad Bunny's performance was filled with references to Puerto Rican and Latin American culture. He asserted that America is the entire continent, not just the U.S. This stance drew criticism from American conservatives, with President Donald Trump calling the show «an affront to America's greatness.» Following the show, Bad Bunny claimed the top six spots on Spotify's daily songs chart in the U.S. The songs performed during the Super Bowl saw significant boosts, notably «Yo Perreo Sola» (+2170%), «El Apagón» (+1320%), «Party» (+1130%), and «Lo que le pasó a Hawaii» (+1040%).
