The start of the new season of Major League Baseball (MLB) is approaching, and with it, a new line of caps that has caused a stir due to its design. The brand New Era launched the 59Fifty collection with an innovative proposal that combined the name of each team's city with its logo. However, the result was not as expected for the Texas Rangers.
On the Rangers' cap, the word 'Texas' was placed, and the 'T' of the team's logo overlapped the 'X' in the name, forming the word 'Tetas'. Although it does not have an inappropriate meaning in English, in Spanish this term is a synonym for breasts. This situation has generated a wave of criticism and mockery on social media.
Another team that was close to facing a similar situation was the Los Angeles Angels, whose cap featured the team's name overlapped with the 'A', creating the word 'Anaels'. However, the public's reaction was much less intense than in the case of the Rangers.
In light of the controversy, Major League Baseball decided to remove the Rangers' cap from the official store catalog. The image of the cap went viral, and many users on social media questioned the lack of cultural sensitivity in the design, wondering if anyone on the design team spoke Spanish.
Despite being removed from the official store, some fans managed to acquire the cap, and it is now being sold on sites like eBay for a price significantly higher than the original. This incident has served as a reminder of the importance of considering cultural and linguistic diversity in the design of products intended for a broad audience.
