The legendary NBC Universal and the International Olympic Committee have concluded a historic agreement worth three billion dollars, which presumes the extension of the licensing rights to broadcast the Olympic Games in the USA. The agreement is calculated for long-term cooperation and will be effective until 2032. This partnership has become the largest in the history of broadcasting of the Summer and Winter Olympic Games.
The partners emphasized the importance of this step, noting that the collaboration will contribute to the popularization of the Olympic movement and sports in general, as well as bring benefits to both sides. It is known that NBC Universal actively participates in the broadcasting of sports competitions, and this new agreement will become a significant factor in the development of sports broadcasting.
The Olympic Committee emphasized that such a partnership is important not only for promoting the Olympic Games but also for supporting the common values on which they are based. American viewers will now be able to enjoy high-quality broadcasts of the Olympic Games, while sporting events will receive even more attention and support.
