In 2026, the total value of the world's leading aviation and defense brands increased by 52%, driven by growing demand for defense, investment in aviation, and innovation in both military and commercial markets. According to the Brand Finance 2026 ranking, Airbus topped the list of the most valuable sector brands at $27.2 billion, benefiting from the delivery of over 700 commercial aircraft and strong demand for its modern models. Despite ranking seventh in value, Rolls-Royce topped the 2026 ranking of the world's strongest brands, scoring 92.6 out of 100 and an 'AAA+' rating, thanks to the diversity of its activities in civil aviation, defense, and power systems generation. Airbus ranked second with a brand strength index of 91.5 and an 'AAA+' rating, supported by its continued leadership in commercial aircraft deliveries and a strong global order book.
